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Mark Tanner Construction Inc.
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MWA, Architects and Engineers
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Sustainable Products
EarthToys
Our goal is to provide the means for the alternative energy industry to report on itself. This is an open, unbiased resource.
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Ecofriend
Check out the latest news, reviews and ecommendations for modern, well designed and environmentally responsible products.
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EcoOutlet
ECOutlet was set up for people who care about the planet and want to reduce their environmental footprint. We realise it's not always obvious how to go about doing your bit or finding the time to research all the options. Not to worry, we have done all the research for you and stock only products that we believe make a positive contribution to reducing your environmental impact.
At ECOutlet, we want to make it easy to see why our products are eco-friendly and how they can help you make a difference. With our eco-icons you can see at a glance the benefits of each product.
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Green Choices (Gadgets)
GreenChoices is about the choices we can make in our everyday lives to protect our environment, for the benefit of all. We aim to empower you with simple, direct information on green alternatives which make a real, lasting difference.
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News Target
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Almost every media outlet maintains direct financial relationships with the same corporations they are supposed to be "objectively" covering in their content. Medical journals, for example, sandwich so-called scientific studies in between full-page advertisements paid by the very companies that stand to lose (or gain) huge sums of money based on the conclusions of such studies or editorials. And in the world of medicine, the vast majority of the studies published in medical journals are authored by individuals who also maintain direct financial ties to the affected corporations. This is an egregious lapse in ethics.
While mainstream publishers insist their content is not influenced by advertising money, those who have worked in media understand the obvious truth: advertising money inevitably influences editorial decisions, either directly or indirectly. Indirect influence can include editing stories to have a more "advertiser-friendly" slant, or simply spiking stories that may prove troublesome to large advertisers.
All of this helps explain why most mainstream news blatantly reflects the financial interests of the world's largest and most influential corporations. This is not to say that every single newspaper, magazine or news center is engaged in news fraud -- because there are many outstanding news centers, and even more high-integrity individual journalists still working the beat -- yet only a wholly naive person would believe that news is selected and published based on what's truly important to the people rather that what generates the most profits for these news corporations.
In other words, you'd have to be pretty green to think the mainstream news business exists merely to serve the public good. It isn't. And anyone who has been in the business for a couple of years knows it full well. You don't see much of this reported in the press because, obviously, the media's least favorite topics are "media bias" and "news fraud."
Here at Truth Publishing, we believe that the only way to maintain journalistic integrity is to take corporate influence out of the equation. Take the purse strings away, and advertisers can no longer influence the content. When a publication has no advertising department, no rate card, no salespeople, and never asks companies for money, then (and only then) can it truly call itself objective and unbiased.
Since day one, Truth Publishing has held to a strict policy of journalistic integrity. Now we are precisely defining that policy and sharing it with our readers. We call it our Declaration of Journalistic Independence, because we are truly independent from the influence of advertiser money. That's why, by the way, you'll find our reporting is never biased in favor of for-profit corporations (which is why it all seems so radical compared to the mainstream, which is almost universally biased towards for-profit corporations).
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